Growth

Delivery and Marketing

Delivery

1. Promise
   1. Service
   2. Product Range
   3. Price - Value for Money
   4. Quality Assurance
   5. Exclusivity

Marketing

Value proposition

Branding

Sales

1. Brand
   1. Brand Awareness
   2. Brand Recall
   3. Brand Association
2. Sales
   1. Revenues
   2. Organic
   3. Inorganic

CRM

1. Database of all customers
2. Progressive profiling
3. Personas
4. Clustering

Website

1. Credibility
2. Placeholder for all future prospects

Metrics to track

1. Trailing metrics
   1. Average order value
   2. Number of orders
   3. Total revenues
      1. YOY
      2. QOQ
      3. MOM
      4. WOW
2. Leading metrics
   1. Store visits
   2. Unique customers

Timelines

1. First month
   1. CRM set up
   2. Whatsapp messaging
2. Three months
   1. Website
   2. Social Media Marketing
      1. low priority
   3. Dashboard for metrics and overall visibility
3. Six months
   1. Full digitisation of the workflows
   2. Offline marketing
   3. Growth plan
4. One year
   1. More stores
   2. Preparedness for franchise model

Engagement Mode

1. Fixed monthly charges
   1. 6 months
2. Profit Share
   1. after 2024
3. Ownership Share`

Visibility

1. Community
   1. 99 % vysyas
2. Stock Management
   1. test
3. Cloud
   1. accounting
   2. sales
   3. stocks
4. AOV -
   1. marriage
      1. 20 lkahs
   2. non marriage
      1. 4 lakhs
5. CAC
6. CRM
   1. 1500 users
   2. loyalty points
7. Competitors
   1. current
      1. HJR
      2. jewel mandir
   2. aspirational competitors
      1. HJR
8. 4000 sqft - 100 cr annual
   1. 25 laksh per day
   2. 400 gm per day
9. ehtics over profits

Referenced in:

• skills-talents-and-attitudes
• Success-Likelihood
• Experience-Center
• startup