Search Engine Optimisation.

If you are building something online this can be a strong Leverage that you can Exploit

People

1. https://twitter.com/mepiyushshah/status/1525112495249436673?s=20&t=rsNBntAQCeyl8kcPwk3yHA

Tools

1. SEM rush
2. Uber Suggest
3. similar web
4. Ad market
5. Landing pages Analysis
6. Ad extension

Strategy

1. competitor analysis
2. landing page analysis
3. Goals and comparison
   1. Leads, Sales, Brand Awareness
4. Campaign types based on goals

Referenced in:

• Learning-Paths-for-Marketing
• why-you-should-move-from-drupal-to-wordpress
• Tools