Certainly, here's a quick rundown of some essential marketing terminology:
Goals: This refers to specific business objectives you want to achieve with your marketing campaign, such as increasing brand awareness, driving traffic, generating leads, increasing sales, etc.
Channels: These are the different paths through which you can communicate your marketing messages, e.g., SEO, email, social media, pay-per-click (PPC) advertising, content marketing, affiliate marketing, etc.
CPC (Cost Per Click): A common metric used in digital advertising, it measures the amount you pay each time someone clicks on your ad in a PPC campaign.
ROAS (Return On Ad Spend): This is a metric that measures the revenue generated for every dollar spent on advertising. It's a measure of the effectiveness of your advertising campaign.
Effective Channels: These are the marketing channels that are most successful in achieving your specific goals. This can differ greatly depending on the nature of your business, your target audience, your budget, and more.
Channel Split: This refers to the distribution of your marketing efforts and budget across different channels. A balanced channel split helps to ensure that you are reaching your target audience through their preferred channels.
GA4 (Google Analytics 4): This is the latest version of Google Analytics, a web analytics service offered by Google to track and report website traffic. GA4 introduces many new features, including improved reporting capabilities and more accurate tracking of user journeys across devices and platforms.
Traffic Analysis: This refers to the process of analyzing the data related to the users who visit your website. It includes metrics like total visitors, page views, sources of traffic, session durations, bounce rate, etc.
Urchin Tracking Module (UTM): UTM codes are used to track the effectiveness of your online marketing efforts. They are bits of text added to the end of a URL to track data about website visitors and traffic sources.
Leading and Trailing Indicators: Leading indicators are measures that change before the business starts to follow a particular trend or pattern. In contrast, trailing indicators are measures that change after the business has already started to follow a trend or pattern.
Views: This is the number of times a page or a piece of content has been viewed on your website.
Session Time: This is the amount of time a user spends on your website in a single visit. It is a good indicator of the engagement level of your audience.
Conversion Rate (CR): The percentage of website visitors who complete a desired action (like filling out a form, signing up for a newsletter, or making a purchase) out of the total number of visitors.
Bounce Rate: The percentage of visitors who leave your website after viewing only one page.
SEO (Search Engine Optimization): The practice of improving a website to increase its visibility in the organic search results of search engines for specific keywords.
PPC (Pay Per Click): A type of digital advertising where the advertiser pays a fee each time one of their online ads is clicked.
KPIs (Key Performance Indicators): These are measurable values that demonstrate how effectively a company is achieving its key business objectives.
CTA (Call To Action): A prompt on your website that tells the user to take some specified action.
CRM (Customer Relationship Management): A system that manages a company's interactions with current and potential customers.
Lifetime Value (LTV): The prediction of the net profit attributed to the entire future relationship with a customer.
CTR (Click Through Rate): The percentage of people who click on your link out of the total people who see your link.
These terms should give you a solid foundation to start improving your company's marketing efforts. Remember, the most successful marketing strategies often involve a mix of different channels and methods, regular monitoring and adjustment of campaigns, and thorough analysis of results.