The ONDC, which stands for Open Network for Digital Commerce, is an initiative launched by the Government of India to promote open and fair digital commerce in the country. It aims to create a level playing field for all participants in the digital commerce ecosystem and empower consumers with more choices and control over their data.
The key objectives of ONDC include:
Interoperability: ONDC aims to ensure that different digital commerce platforms can seamlessly interact with each other, enabling users to switch between platforms without any hassles.
Fair competition: The initiative promotes fair competition by preventing unfair practices such as platform bias, exclusive agreements, and deep discounting that may harm smaller businesses.
Empowering consumers: ONDC focuses on empowering consumers by providing them with more control over their personal data and allowing them to make informed choices while engaging in digital commerce.
Data privacy and security: The initiative emphasizes the protection of consumer data by enforcing strict data privacy and security measures, ensuring that users' personal information is handled responsibly.
ONDC is expected to drive innovation and growth in the Indian digital commerce industry while fostering healthy competition. It aims to create a level playing field for both established players and emerging startups, fostering a vibrant and inclusive digital economy in India.
Other notes
- Arvind Sekhar and
- ONDC is a sustainable way for the economy to get digitised.
- Indian customers expect too much for too little.
- Samhitha Kotaamasu,
- moving closer to the real cost
TODO
read up the official documentation of ONDC.
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All notes