The Gartner Magic Quadrant is a research methodology and graphical representation that provides a qualitative analysis into a market's direction, maturity, and participants.
It evaluates technology vendors on two criteria: their ability to execute and their completeness of vision.
The quadrant is divided into:
- Leaders: High on both ability to execute and completeness of vision.
- Challengers: High on ability to execute but less complete in their vision.
- Visionaries: High on completeness of vision but lower on ability to execute.
- Niche Players: Lower on both counts.
This tool helps stakeholders select vendors that fit their needs.